Photo: Daniel Grizelj

Fair Fashion?

How does what you wear affect the world? How can you combine your shopping habits with a sustainable development? The exhibition Fair Fashion? explores what the fashion industry doesn't want you to see, but also focuses on different ways to reach a better tomorrow.

The exhibition was shown 20 September 2007 – 12 May 2008

Clothes purchased for 68 billion SEK annually

The garment industry worldwide is huge; in Sweden alone we purchase clothes for 68 billion Swedish kronor annually. Maximized economic profit, constant changes in fashion trends and increased demand put the environment and people under ever increasing pressure. But do we have to stop shopping? Or can we continue shopping as long as we only buy fair products?

At the Fair Fashion Exhibition you will come face to face with the downsides of textile production and options for a more sustainable future. Are you ready for a change?

Joint partners

This exhibition is a part of the museums environmental theme, which is scheduled to run until the end of the year, when the exhibition will also close. A number of West Sweden designers will be taking part in the exhibition project. Co-sponsored by the Västra Götaland Region.

Large and small fashion companies represented

In the exhibition you find fashion from Bergman Sweden AB, Blackspot Anticooperation, Cheap Monday, DEM Collective, Deminwear, Dreamandawake, Emmaus Björkå, H&M Organic Collection, Jane Wikström Design AB, JC, Levi Strauss & Co, Maria Nordström, Men in Macramé Emma Persson, Minni Ekoaffair, Nudie Jeans Co., Once Upon a Time, Polarn o Pyret, Reflective Circle, Righteous Fashion AB, Stina Fredriksson, Spirit of Maya, Zion Clothing.